Benedikt Schmidt loves the diverse forms of artistic expression. He sees art as a vital necessity.
For him, art is not only a form of escapism, it also carries the wonderful promise of making the world a better place. In creative ways, it can spark social developments, criticize conditions, enable resistance, and bring about positive change, both for the moment and in the long run.
Whether music, literature, theater, film, painting, photography, sculpture, performance art, or dance — the arts, especially those that go beyond mere entertainment and superficial consumption, touch us emotionally as well as intellectually.
They open our eyes. They liberate, inspire, encourage, comfort, irritate, and unsettle. And they can pose existential questions and provide surprising answers.
These convictions became the starting point for Benedikt Schmidt’s new album as Snuffo. Its title is more than just a name –- it is meant as a call to action: Embrace The Arts!
As an artist, Schmidt himself works across disciplines. In addition to producing and performing as Snuffo and Snuff Crew, he writes novels, poetry and radio plays. Under the alias Cellarkalt, the German guy also stages experimental performances and video installations.
With decades of experience, he knows all too well: creativity cannot be forced. It must come from within. Only then something of substance and impact can emerge.
That's also why imagination plays a central role for Benedikt Schmidt. It is origin, tool, and driving force at once.
After reflecting on the arts, he began to imagine how the new Snuffo long-player should sound like.
Soon a feeling was there. A vague inner image that gradually took shape. But only when he truly felt ready did Schmidt carefully begin to unearth it and translate it into music.
The very first tracks flowed almost on their own –- entirely intuitive and unfiltered. They paved the way for the sound of »Embrace The Arts«.
As with all his productions since the the pandemic, this album was also created live in the studio, in a direct dialogue with synthesizers, samplers, and drum machines.
The production sessions became a highly concentrated, almost spiritual experience, a kind of musical self-immersion. And they happened in the July and August heat of Mallorca, Schmidt’s current place of residence.
For the artist, every new album is also a snapshot: an attempt to capture his state of being, his world of thought, and his artistic development at the very moment of creation.
Thus, the ten tracks on »Embrace The Arts« tell their stories and reflect on (artistic) life. They are raw and playful, at times melodic, at times dark, and always full of energy.
Elements of techno, electro, and outsider house merge into the unmistakable Snuffo sound.
And of course, Benedikt Schmidt now feels the urge to share his new album with the public. So that it may be heard and played. So that people may dance to it. So that it can exist and take effect—as another contribution to the precious diversity of art, as an impulse, as an invitation to listen, think, and experience.