
- 1Not The Future
- 2The Void
- 3MKPC
- 4The Loop
004
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Open edition
On Ruven’s new EP NOT THE FUTURE, the artist invites you to muse on what then, is the future?
Comprising four thought-provoking songs, the EP delves into the dystopian themes of social media addiction, disillusionment, and virtual selfhood but with a soulful, upbeat sound that surprises.
NOT THE FUTURE is not short on musical Easter eggs and lyrical juxtaposition, leaving more to be discovered beyond the idiosyncratic pop production.
Co-produced by collaborator Alex O’Donovan with a cast of US and UK contributors, NOT THE FUTURE culminates Ruven’s diverse musical past in terms of location (he has spent considerable time on multiple continents), genre (he has also released electronic music), and skillset (he writes, produces, and performs each song on the EP) — all to deliver a lean offering very much for the present-day pangs of future shock.
Comprising four thought-provoking songs, the EP delves into the dystopian themes of social media addiction, disillusionment, and virtual selfhood but with a soulful, upbeat sound that surprises.
NOT THE FUTURE is not short on musical Easter eggs and lyrical juxtaposition, leaving more to be discovered beyond the idiosyncratic pop production.
Co-produced by collaborator Alex O’Donovan with a cast of US and UK contributors, NOT THE FUTURE culminates Ruven’s diverse musical past in terms of location (he has spent considerable time on multiple continents), genre (he has also released electronic music), and skillset (he writes, produces, and performs each song on the EP) — all to deliver a lean offering very much for the present-day pangs of future shock.