AMARA ctk100 - used to think it was me but it's you! - zero(three)
untitled (recs)
- 1AMARA ctk100 - used to think it was me but it's you! - zero(three)
U(R)ZERO003
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Open edition
“‘used to think it was me but it's you. I kept repeating it to myself, over and over, until I wanted to shout it in everyone’s face,” AMARA explains. “ Because once I could see it, I saw it everywhere and I wanted everyone to understand. All this time, it wasn’t me- it wasn’t us- It was you.”
The London-based artist didn't shout in everyone's face, instead, she wrote a song. And from the opening moments of ‘used to think it was me but it’s you’ AMARA ctk100 sets out with direct intent. A high-energy vocal delivery colludes with creeping bass synth, culminating in a melody-rich, stripped back pre-chorus which is as closely bonded to the world of shoegaze is it is to electronic pop.
The juxtaposition between frantic electronica and retrained reverb is mirrored by AMARA’s delivery; caught between emotional outpour and calm, collected clarity.
AMARA ctk100 expands further: “Ultimately the song is about growing up as a woman and being socialised to feel responsible for how people react to your body. To be told to "cover-up” so others don't misbehave pr that you’re “asking for it” when wearing certain clothes. It's about the idea that being feminine/femme is portrayed as a "weakness". It’s hidden in our language, like when people use “You do It like a girl“ as an insult.
‘used to think it was me but it’s you’ merely scratches the surface of its own inspiration within its 2-minute runtime. The ‘you’ antagonist within the lyrics isn’t an individual, rather the corners of society which has allowed patriarchal and oppressive ideals to flourish under the guise of tradition. It’s about marital rape not being a criminal offence in 32 countries. It's about the rise of Incel culture. It's about modesty culture; the virgin ideal.
The London-based artist didn't shout in everyone's face, instead, she wrote a song. And from the opening moments of ‘used to think it was me but it’s you’ AMARA ctk100 sets out with direct intent. A high-energy vocal delivery colludes with creeping bass synth, culminating in a melody-rich, stripped back pre-chorus which is as closely bonded to the world of shoegaze is it is to electronic pop.
The juxtaposition between frantic electronica and retrained reverb is mirrored by AMARA’s delivery; caught between emotional outpour and calm, collected clarity.
AMARA ctk100 expands further: “Ultimately the song is about growing up as a woman and being socialised to feel responsible for how people react to your body. To be told to "cover-up” so others don't misbehave pr that you’re “asking for it” when wearing certain clothes. It's about the idea that being feminine/femme is portrayed as a "weakness". It’s hidden in our language, like when people use “You do It like a girl“ as an insult.
‘used to think it was me but it’s you’ merely scratches the surface of its own inspiration within its 2-minute runtime. The ‘you’ antagonist within the lyrics isn’t an individual, rather the corners of society which has allowed patriarchal and oppressive ideals to flourish under the guise of tradition. It’s about marital rape not being a criminal offence in 32 countries. It's about the rise of Incel culture. It's about modesty culture; the virgin ideal.
